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One of the keys to direct marketing is
developing usable lists.
One of the starting points will be your
own internal data which may need cleansing, updating or enhancing.
GraingerDirect can advise you about the quality of your existing
data and make recommendations for you to enhance it, therefore
giving you a more focused mailing list or lists for your direct
marketing campaigns.
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Once you can see who your best customers
are, those which pay on time, or those which are lapsed we can
devise specific targeted direct marketing campaigns for you.
You
may alternatively choose to purchase other targeted mailing lists.
This should ideally be done once we have profiled your existing
customer data.
Bought in mailing lists can be used as a one off,
for 12 months or as a perpetual licence.
GraingerDirect can provide
additional data for you which matches the profile of your 'perfect
customer' grouping or which matches a new market you wish to
enter. |
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